Client: Eclipse
Objective: Create an OOH campaign using strategic marketing in an inventive new way.
Deliverables: Campaign Stategy, Tagline, Outdoor Advertising, Interactive Billboard, Merchandise
Team: Michele Spina - Art Director, Graphic Design, Conceptual Ideation
Arianna Scarano - Conceptual Ideation, Copywriter
Established 2019 in Berkeley, CA, It is free from all top allergens the ingredients include Cassava, Corn, Potato and Canola Protein making the ice cream dairy-free, cholesterol-free, nut-free, soy-free, and non-GMO. Eclipse is perfect for scoops, soft-serve, shakes and more.
THE VERY FIRST PLANT BASED ICE CREAM.
Our food system is broken. Our climate is hurting. We are here to create a more sustainable, responsible and humane food system–with your help. We provide the incredibly delicious products, you enjoy and save the world.
Eclipse Mission Statement
TARGET MOODBOARD
TAGLINE
Treat yourself, treat the world.
CAMPAIGN STRATEGY
The campaign strategy is to stay eco-friendly throughout every aspect of the campaign and show the world just how beneficial Eclipse ice cream is….not just for our bellies, but for the Earth.
The out of home campaign will feature all things organic from signage made from flowers, wooden poster stands, to bike driven ice cream “trucks.”
Using an ice cream bike instead of a truck reduces carbon emissions – just another way we save the world.
TOUCH POINTS
IINTERACTIVE BILLBOARD
What do you do when you’re finished? With saving the planet in mind, Eclipse will release an interactive billboard in SoHo NYC. The promotion will encourage consumers to bring their empty cartons to reuse and refill with free ice cream! When our customers are finished using their cartons for icecream, they can recycle them again for potting plants allowing the brand to go full circle.
Speaking of plants, enjoy your ice cream bench side taking advantage of a great photo opp with the real flowers.
ORGANIC SIGNAGE
Print posters are made with recovered fiber paper.
SUSTAINABLE MERCH
Eclipse continues to save the world with recycled fabrics, paper, and sustainable clothing.
